Cross-platform analysis covering Facebook, Instagram, TikTok and YouTube.
Roadmap for the August 2026 report.
Report Context & Objectives
Executive Summary
Period-over-Period View
Facebook remained the largest source of views at 250.2K, despite a 51.5% decline. Instagram reach improved, while TikTok and YouTube reported growth in views.
250.2K views, down 51.5%, with all views organic. Reels generated 249,546 views; follows declined 54.6%.
10.2K reach, up 6.2%, and 84 follows, up 1.2%. Native Instagram views were 16,385, while interactions fell 32.6%.
7.8K post views, up 28%, and 97.0% of traffic from For You. Profile views and likes declined. Overview period: Jul 31–Aug 30.
Content-tab views reached 10.8K, up 19%, and engaged views reached 4.2K, up 31%. Shorts feed supplied 95.4% of traffic.
Native Facebook and Instagram totals show 250,200 and 16,385 organic views respectively, with zero views from ads on both platforms.
Team performance and sales targets lead the supplied Facebook and Instagram posts. Commission-system mistakes lead the supplied TikTok videos.
Platform-reported changes. TikTok uses its Jul 31–Aug 30 overview; YouTube uses its Content view.
Reels generated 249,546 of 250,200 views. The two leading supplied reels recorded 69.6K and 63.7K views, well ahead of the third at 4.8K.
TikTok’s For You feed supplied 97.0% of traffic, while YouTube’s Shorts feed supplied 95.4%. Openings need to earn attention quickly.
Instagram reach and follows rose, but visits and interactions fell. YouTube recorded 97.2% of watch time from non-subscribers. Both offer opportunities to encourage a next step.
Views declined 51.5% and watch time declined 56%.
Reach rose 6.2%, but interactions fell 32.6% and visits fell 31.6%.
Post views increased 28%, while profile views fell 23.5% and comments reached zero.
62.9% swiped away, and 97.2% of watch time came from non-subscribers.
Select a platform to view performance metrics, top content and audience details for the August report.
Reels Carry Organic Reach
Views
250.2K
↓ 51.5%
Viewers
142.3K
↓ 58.9%
Interactions
3.1K
↓ 51.1%
Visits
3.3K
↓ 33.1%
Follows
2.6K
↓ 54.6%
518 likes · 18 comments · 32 shares · 198 saves
665 likes · 3 comments · 32 shares · 259 saves
68 likes · 2 comments · 4 shares · 14 saves
Reach Up, Engagement Down
Views
16,385
↓ 4.8%
Reach
10.2K
↑ 6.2%
Interactions
375
↓ 32.6%
Visits
175
↓ 31.6%
Follows
84
↑ 1.2%
A separate Meta overview. Its Facebook portion is distinct from the native Facebook total of 250,200; it is not added to platform totals.
28 likes · 0 comments · 25 shares · 9 saves
12 likes · 1 comments · 3 shares · 7 saves
18 likes · 0 comments · 4 shares · 6 saves
13 likes · 0 comments · 2 shares · 0 saves
For You Feed Discovery
Post Views
7.8K
↑ 1.7K / 28%
Profile Views
39
↓ 12 / 23.5%
Likes
72
↓ 49 / 40.5%
Comments
0
↓ 3 / 100%
Shares
10
↑ 6 / 150%
Age Distribution
Gender, ages and locations describe the top August 15 video. Other gender: 0%.
5 likes · 0 comments · 2 shares · 4 saves
2 likes · 0 comments · 1 shares · 1 saves
5 likes · 0 comments · 0 shares · 1 saves
More Views and Engaged Viewing
Views
10.8K
↑ 19% vs Jul 1–31, 2026
Engaged Views
4.2K
↑ 31%
Likes
117
↑ 72%
Subscribers
+12
↑ 33%
Age Distribution
Content, Overview and Audience tabs show separate headline totals. Each is presented with its original label. User-specified gender: 0%.
average view duration 0:14 (46.9%)
average view duration 0:24 (86.0%)
average view duration 0:29 (67.6%)
average view duration 0:17 (46.1%)